LAUNCH CAMPAIGNS
If there is one thing we can do with our eyes closed, its launching brands and products
through launch campaigns comprising of commercial films and video content strategically
made for specific points in the consumer journey. And we get results!
...
Ask any of them
tuneCORE Unlimited
India leg with celebrity singer Nikhita Gandhi - part of a global campaign that launched Tunecore Unlimited - an annual subscription service that allows independent musicians to put out unlimited songs per year to all streaming platforms like Apple Music, Spotify etc. Across 11 countries including USA, Canada, Europe and Australia, our production was ranked the 'Best Worldwide'.
EPIC ROI
15+
15+ ads including native style thumb stoppers, Youtube non-skippable ads shot in 6 hours
250+
250+ print ready photographs with 3 outfit change shot across 3 sets erected in the same studio
2M
2 million views across paid and organic ads with an average watch time of 89% & 5X ROAS
So good was the video footage and photos from this campaign, that the brand made an exception and allowed Singer Nikhita Gandhi to use in the official album art and in the global release of her music video titled "Maharani".
Statue of Unity
The Government of Gujarat, Gujarat Tourism and BBC Storyworks - the commercial arm of BBC Worldwide - selected Flop Films as their production partner in India for this TV style production. We followed the journey of an Australian Blogger in Ekta Nagar as she discovered places, people and principles that resonate the spirit of Unity. This production is not available online and can be viewed only via special request to the BBC.
EPIC ROI
#1
The production was awarded the best production for Asia Region by BBC Network.
4 Ads
The GOG found our visuals to be the best and hence decided to use them in the Ads for Europe and North America.
4 Days
The entire filming was handled by a top notch crew of 25 and completed in just 4 days including real time set design.
Every film maker dreams of being useful to the country - to be a part of history.
Collaborating with Government of Gujarat, Gujarat Tourism Department and BBC Storyworks (the commercial arm of BBC) that distributed this content to North America and Europe, was a dream come true. We are sad that licensing restrictions don't allow us to showcase this brilliant campaign in India. But it is mighty fulfilling to know that it received a clap from the PMO as well as was awarded the best travel content for BBC that year in their internal awards.
Rebranding Sleek
When Asian Paints acquired Sleek Kitchens, Flop Films was sole selected to be the Video Agency in the multi-agency rebranding drive. After market research, we strategically targeted specific customer objections with a series of 3 high value films including re-designing their factory, elaborate VFx and custom music.
EPIC ROI
33%
The films helped the brand increase conversions by 33% on average over a period of 90 days
50%
The Mumbai stores recorded a 50% increase in footfall as a result of the experience film.
15 Days
The entire production and post including VFx and music was completed in 15 days flat.
At their Alandi factory, over 150 workers from Bollywood set design & art teams worked all through the night to custom make every prop and paint you see in the final film. Over 5 trucks of material and equipment worked day and night for 72 continuous hours to make this happen. No wonder they decided to keep their new look.
DIT UNIVERSITY
DIT University - one of North India's top Universities reached out to Flop Films for a Brand Campaign. We studied their ORM footprint and identified their customer objections. Thus was born a campaign of TV Ads, brand film and a University theme song.
The campaign was propagated across TV, Youtube, Radio and Campus P2P initiatives. Flop Films is proud to have been the sole agency managing this multi-media campaign.
EPIC ROI
3X
DIT experienced a 300% increase in the applications for admission across the target market .
50%
Conversions went up by 50% that year and the brand was subsequently abler to introduce pricing ladder & premium programs.
100%
With over 100k organic views, 1.5k likes and 125 comments, this was DIT's first 100% positive engagement online.
The best part of this film and campaign was the heart warming comments on Youtube from students and alumni alike. We successfully changed DIT's online reputation from abuse to applause and all it took was some storytelling with the signature Flop Films Magic.
Sennheiser Celebs
Back in 2013, this was our first big campaign. National Brand Manager for Sennheiser and the Agency Account head were both present for all the shoots. The campaign carried the first official brand videos for Sennheiser
and Neumann products in India. Shooting with celebrities is super tricky and must always be handled with sensitivity. Fortunately, we aced it and went on to do many more such campaigns with celebrities and launched several products and brands.
EPIC ROI
5X
5 Bollywood Celebrities, 5 product categories and 5 original tracks customised for each one.
20hrs
Not only did we get the hero films, we also took the opportunity to have nearly 4 hrs of content with each one.
80%
Our very first digital campaign had a stellar watch through rate of 80%. #Proud
All the celebs we worked with later joint our composers panel :)
