LAUNCH CAMPAIGNS
If there is one thing we can do with our eyes closed, its launching brands and products
through launch campaigns comprising of commercial films and video content strategically
made for specific points in the consumer journey. And we get results!
...
Ask any of them
tuneCORE Unlimited
India leg with celebrity singer Nikhita Gandhi - part of a global campaign that launched Tunecore Unlimited - an annual subscription service that allows independent musicians to put out unlimited songs per year to all streaming platforms like Apple Music, Spotify etc. Across 11 countries including USA, Canada, Europe and Australia, our production was ranked the 'Best Worldwide'.
EPIC ROI
So good was the video footage and photos from this campaign, that the brand made an exception and allowed Singer Nikhita Gandhi to use in the official album art and in the global release of her music video titled "Maharani".
Rebranding Sleek
When Asian Paints acquired Sleek Kitchens, Flop Films was sole selected to be the Video Agency in the multi-agency rebranding drive. After market research, we strategically targeted specific customer objections with a series of 3 high value films including re-designing their factory, elaborate VFx and custom music.
EPIC ROI
At their Alandi factory, over 150 workers from Bollywood set design & art teams worked all through the night to custom make every prop and paint you see in the final film. Over 5 trucks of material and equipment worked day and night for 72 continuous hours to make this happen. No wonder they decided to keep their new look.
Statue of Unity
The Government of Gujarat, Gujarat Tourism and BBC Storyworks - the commercial arm of BBC Worldwide - selected Flop Films as their production partner in India for this TV style production. We followed the journey of an Australian Blogger in Ekta Nagar as she discovered places, people and principles that resonate the spirit of Unity. This production is not available online and can be viewed only via special request to the BBC.
EPIC ROI
At their Alandi factory, over 150 workers from Bollywood set design & art teams worked all through the night to custom make every prop and paint you see in the final film. Over 5 trucks of material and equipment worked day and night for 72 continuous hours to make this happen. No wonder they decided to keep their new look.
DIT UNIVERSITY
DIT University - one of North India's top Universities reached out to Flop Films for a Brand Campaign. We studied their ORM footprint and identified their customer objections. Thus was born a campaign of TV Ads, brand film and a University theme song.
The campaign was propagated across TV, Youtube, Radio and Campus P2P initiatives. Flop Films is proud to have been the sole agency managing this multi-media campaign.
EPIC ROI
At their Alandi factory, over 150 workers from Bollywood set design & art teams worked all through the night to custom make every prop and paint you see in the final film. Over 5 trucks of material and equipment worked day and night for 72 continuous hours to make this happen. No wonder they decided to keep their new look.
Sennheiser Celebs
Back in 2013, this was our first big campaign. National Brand Manager for Sennheiser and the Agency Account head were both present for all the shoots. The campaign carried the first official brand videos for Sennheiser
and Neumann products in India. Shooting with celebrities is super tricky and must always be handled with sensitivity. Fortunately, we aced it and went on to do many more such campaigns with celebrities and launched several products and brands.
EPIC ROI
All the celebs we worked with later joint our composers panel :)
